Case Study: KGK Group
About KGK Group
With passion and expertise shaped by time, the KGK Group’s indomitable presence can be traced as far back as 1905 when founder Shri Keshrimalji Kothari started trading Burmese-colored gemstones in India. After decades of passionate and innovative approach, KGK, with its third-generation leadership, prospered exponentially and indelibly marked the diamond industry with the KGK difference.
Indeed, it was the KGK’s tradition for innovation and diversity that made them a venerated name in the industry. Meticulous diamond buyers, who lent their impeccable judgment to the advantage of the company, have relished KGK’s rough-to-finished product, a mines-to-retail operation made possible by their
sophisticated and secure global distribution infrastructure.
As KGK continues to operate according to the highest principles of faith, respect, and integrity, a new set of digital transformation challenges await.
KGK x Macro: Towards a Digital Future, One Diamond Photo at a Time
The GemLightbox Macro is the newest addition to our GemLightbox series of photography and video solutions. As the world’s first smartphone loose stone lightbox and given KGK’s expansive operation of diamonds across five continents, we deemed it appropriate to invite the latter to do a test run. Similar to their relationship with their diamond buyers, KGK’s impeccable judgment and expertise would positively impact our product development.
Like KGK and its principled business practices, Macro operates on simplicity, enrichment, and integrity fundamentals.
Macro is packed with features that allow for a frictionless diamond video and photography process. The ultimate standout was the built-in macro lens that enables up to 10X magnification. With this zoom capability, dealers and diamond buyers can see the cut, clarity, and color of the diamond and gemstones to perfection.
Combined with the GemLightbox application, Macro can easily be a go-to solution. The app not only optimizes the smartphone settings for a studio-quality result but also introduces a true sense of convenience—from the GemLightbox app gallery straight into your buyers’ inbox.
Share-A-Link is another GemLightbox app feature that enables diamantaires to generate up to 30 free interactive and shareable links that jewelers can share with buyers instantly. It’s an inventory display-in-a-click—an empowering feature that lets you do virtual and VISUAL sales pitches wherever platforms your buyers are. This makes it the perfect solution for diamantaires like KGK who regularly conduct business via different social messaging apps such as WhatsApp, WeChat, and Line, among many others.
See How KGK Group Used the GemLightbox Macro
