Highlights from Jewellery & Gem World 2025: Innovation, Community, and the Future of Jewelry Photography
Jewellery & Gem World 2025: A Global Stage
From September 17 to 22, 2025, the Hong Kong Convention & Exhibition Centre brought together retailers, manufacturers, designers, and gemstone dealers from across the globe. The halls buzzed with energy as jewelers sought new ways to connect with customers and showcase their work in a digital-first world.
At our booth, we welcomed thousands of visitors eager to see how GemLightbox, GemCam Pro, GemSparkle, and GemStudio are redefining jewelry photography for ecommerce, social media, and client presentations.
GemLightbox Pro: Simplicity That Scales
For many jewelers, the GemLightbox Pro continues to be a trusted daily essential - delivering studio-quality images with just a smartphone. With the launch of the XL upgrade, jewelers can now capture larger items such as necklaces with the same ease.
At the show, we reconnected with Oubay of Topaz Jewellery, a global brand operating in Saudi Arabia, Dubai, and New York. A long-term GemLightbox Pro user, he reflected on the transformation it brought to his business:
“We used to take pictures through the phone - it was very hard. You would spend 10–15 minutes taking a picture of one ring. We were facing problems with Photoshop, with showing the real sparkle of our gems. But now, it’s much easier. You just click a button and you get the best pictures out.”
Topaz Jewellery specializes in fine gemstone collections for international clients. By adopting every generation of GemLightbox Pro, they’ve built a consistent, professional brand presence across three major markets - something manual photography never allowed them to achieve.
GemCam Pro: Revolutionizing Jewelry Photography
When it comes to precision and speed, the GemCam Pro was the star at JGW 2025. With advanced LED lighting, adjustable brightness, a precision lens system, and 360° capture, it solves one of the biggest challenges in jewelry photography: showing every angle clearly.
For Aria Mehta and her family-run brand Rosy Blue in Dubai, this was nothing short of a breakthrough:
“With jewelry photography it was very difficult - we would do it manually and then edit a lot afterwards just to make it look like it does in person. When you’re trying to get a 360 view, some parts are blurry, some parts are not. Seeing this machine has revolutionized jewelry photography for me. The 360 was really cool, and the AI description feature saves so much time. If I had to describe it in one word: revolutionary.”
Aria Mehta and their family business design fine jewelry collections in Dubai. For them, GemCam Pro is not just a camera - it’s a bridge between design vision and customer experience, enabling accurate 360° views without the editing headaches of the past.
GemStudio: AI-Powered Storytelling
The debut of GemStudio at JGW 2025 marked a new chapter in jewelry photography. With AI-driven features, jewelers can now create hyper-realistic lifestyle images, model shots, and even generate instant product descriptions—all without the cost or time of traditional reshoots.
Roger of Oak & Ash (Hong Kong) shared how the tool immediately solved one of their biggest challenges:
“We design our own jewelry but work with different producers, so it was hard to get a unified look for our website and retailers. With GemLightbox, we now have something professional and consistent. What sold us were the new AI features—you put it in, push a button, and it basically does everything.”
Oak & Ash, a contemporary jewelry brand blending modern design with traditional craftsmanship, now uses GemStudio to unify their catalog and deliver a professional, cohesive brand presence online and with retail partners.
At the same time, Hercules of Jaggards (Sydney, Australia)—a premier bullion dealer established in 1963—shared how GemStudio helps them transition seamlessly into fine jewelry:
“Bullion itself is challenging to photograph, but moving into jewelry made things even harder with multi-faceted cuts and black spots. Up until now, I hadn’t found a solution that delivered the simplicity and efficiency we needed. The software is amazing, the AI is incredible, and it does exactly what it says. If I had to describe my experience in one word: impressive.”
For Jaggards, best known for investment-grade precious metals, GemStudio represents a bridge into the world of fine jewelry—bringing both efficiency and storytelling power as they expand their offerings.
Together, these stories highlight why GemStudio isn’t just a tool. It’s a creative partner for brands of all sizes, from heritage bullion houses to independent designers, making professional storytelling accessible to every jeweler.
GemSparkle: Capturing Attention Anywhere
In a digital-first world where social media and live selling dominate, GemSparkle gives jewelers a competitive edge. This portable smartphone accessory enhances brilliance and fire, helping jewelry content stand out in fast-moving feeds and livestreams.
Joanna of Oak & Ash (Hong Kong) explained why GemSparkle instantly became part of her toolkit:
“The GemSparkle? That was a game changer. I travel a lot, so being able to bring it with me and create content anywhere is amazing.”
For Oak & Ash, GemSparkle means every collection can shine not just in a studio but on the go—whether at events, in retail spaces, or during live selling sessions—turning casual viewers into engaged customers.
Building a Community of Innovators
The true highlight of Jewellery & Gem World wasn’t just the technology - it was the people. From independent designers to international retailers, we saw how jewelers are embracing new ways to connect with clients, scale their businesses, and tell their stories through imagery.
Hearing firsthand experiences - from Dubai to Hong Kong to New York - reminded us that our mission goes beyond creating tools. We’re building a community of forward-thinking jewelers who share a vision for accessible, professional jewelry photography.
Thank You, Hong Kong
To everyone who visited our booth - thank you. Whether you tested the GemLightbox Pro, created your first 360° with GemCam Pro, added sparkle with GemSparkle, or explored the future with GemStudio - you are part of this journey.
If you missed us at Jewellery & Gem World 2025, don’t worry. You can still experience our solutions with a live demo tailored to your business.
👉 Book your demo today and discover how to capture brilliance effortlessly with GemLightbox Pro, GemCam Pro, GemSparkle, and GemStudio.
We can’t wait to see you at the next show. Until then, keep innovating, keep creating, and keep capturing brilliance.